Laura Mikulski – Business Consultant

Business Strategy, SEO, PPC, Reputation management

laura mikulski ferndale mi wojdyla
Hello

I'm Laura Mikulski

Strategist, Business Development, & Advocacy

  • Age 40
  • E-mail laura@physicianreferralmarketing.com
  • Phone +1 888 336 1344 x700
  • Cell 313-920-6133
  • Elected City Council Elected Nov 2019, 2 yr Term 2020-2022; Re-elected Nov 2021 4 yr Term 2022-2026

Laura Mikulski is a stakeholder at several advertising agencies and a veteran in the digital marketing industry. She is experienced with all stages of the development cycle for dynamic web projects, and an expert in increasing meaningful digital visibility through a multi-channel strategy. She has had the privilege of serving companies ranging in size from Fortune 100’s to start-ups. In 2021 she was invited to join The George Washington University School of Business Digital Marketing Program Advisory Council as a metro Detroit representative due to her extensive background in digital marketing and SEO.

Laura brings with her over a decade of project management and broad strategy and analytics experience. She is well-versed in numerous marketing channels including integrated marketing, influencer strategy, branding, SEO and organic visibility, PPC and more.

Laura has been a keynote speaker on topics of SEO, social media, and online reputation management. She enjoys providing fresh insight on end-user/consumer psychology, customer journeys, and approachable dialogue around complicated topics in SEO. She is passionate about helping companies become more creative, improving their brainstorming processes, and cultivating a holistic marketing strategy. She is driven by results, and focuses on road-mapping the process for repeatable success.

In her spare time, Laura is an elected member of the Ferndale City Council, serves on the board of ReLeaf Michigan, and enjoys life with her family and menagerie of pets. She is also a long-term board member of the Michigan Small Farm Council. She is a noted public speaker on topics including urban rat control, small farm rights, backyard chickens, organic gardening, and soil health. She is passionate about the environment, urban tree canopies, old home restoration, reducing bioaccumulating rodenticides.

Laura is a digital marketing enthusiast, and has the following Hubspot certifications:





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Professional Skills

Business Development
WordPress
SEO
Adwords/PPC
Email Marketing
Social Media Marketing
Social Media Strategy
Online Advertising
Direct Marketing
Brand Development
Physician Relations
Reputation Management
Referral Development
Strategic Planning
Project Management
Budgeting
Financial Analysis

Why Run for City Council?

I decided to run for city council to further help the residents I’ve talked to over the years, and hopefully to serve them at a higher level. I believe in service as a function of local government, and I know that there are a number of residents who feel like the focus of council has shifted from away from listening.  I’d like to leverage my years of outreach and interaction among residents, as well as my professional background in accounting and finance, to steer our community in a way that moderates our growth to stay in-line with the values we hold dear.  My goal, as always, is to help where I can, when I can.

Laura Mikulski Campaign Website

 

My Interests & Community Involvement

  • My community involvement is extensive. I founded Ferndale Rat Patrol in 2016, a grassroots organization of residents dedicated to sanitation and proactive prevention and elimination of rats in Ferndale through non-poison means.  Since inception we have helped over 1k people in Ferndale alone, and have expanded our reach and assistance to neighboring communities like Royal Oak, Hazel Park, Berkley, Taylor, Warren, and more.  I have personally assisted over 500 homeowners in Ferndale with their rat problems, coming to their home to help install preventative barriers, teach them skills on elimination, and even help them with sanitation issues. I’ve lead sanitation mitigation efforts around dumpsters and rat burrows throughout our downtown on multiple occasions. Our group was awarded a Good Neighbors award in 2018 for our outreach and service.
  • I’ve served on the Ferndale Beautification Commission since 2015, with a special focus on sustainable design and eco-friendly practices.
  • I’m a member of the Ferndale Garden Club, and have lectured twice to members on topics of soil building and pest prevention.
  • I run Ferndale Backyard Chickens, a website and social presence that acts as a repository for information regarding our backyard chicken ordinance and keeping hens within city limits. This has become the go-to resource for cities and townships across Michigan to understand issues around backyard chickens and municipal code allowing them.  Ferndale has become the model upon which other cities base their codes, and I’m proud to represent Ferndale at consideration meetings in other cities across metro Detroit and beyond.
  • I’m a 4 year member and volunteer with The Elks Ferndale Lodge #1588, a charitable & fraternal organization. This Fraternal Order was founded “To promote and practice the four cardinal virtues of Charity, Justice, Brotherly Love and Fidelity; to promote the welfare and enhance the happiness of its members; to quicken the spirit of American Patriotism and cultivate good fellowship.” I firmly believe in the spirit of the organization, and the work that the Elks does through the Drug Awareness Program, the Elks National Foundation, and the Patriot Heroes Program.
  • I co-founded and ran the Ferndale Farmers Market in 2011, serving as a small, local source for fresh food.
  • Gardening (Organic, natural, backyard farming)
  • Watching movies (former projectionist)
  • Kayaking
  • Enjoying Ferndale & Pontiac nightlife
  • Old house renovation / restoration
  • Being involved with local politics

Contact Me

Feel free to contact me